I guess you're right. I hadn't stopped to think about that. But even years ago when I played a lot of Guitar Hero, and more recently Band Hero, they tried to convince you to buy a bunch of download tracks and stuff. And some of the racing games I've come across had cars to download. Angry Birds Trilogy even has some content already. I guess one reason I don't notice is that I don't play on buying it so I don't look that closely.