No matter how it's sliced, the market can't sustain these prices. The consumer does not think about the licensing, development costs, royalties, etc. when they look for games. All the consumer thinks about is "I can't afford this so I won't buy it". It's funny how companies like Sony keep hammering home that $500 is a good deal because it will play Blue Ray movies and games when most consumers will not buy a $500 game system no matter what it does. Sure, I also would love to deck my house out with solar panels and geothermal heating because it just makes sense.............except for my pocketbook.