I worked at Electronics Boutique at the time. Most customers were ridiculously brainwashed by Sony's PS2 hype. I tried selling Dreamcasts to people, but they refused and would say things like, "Who cares if the Dreamcast is only $99, has built-in four player support, and has better sports games, fighting games, and first person shooters? The PS2 can launch missiles!"
It made no sense whatsoever, but that's how the hype machine works.
A few customers said, "I'll wait for the PS2 because it can play DVDs."
I'd reply, "True, but you can buy a Dreamcast and a real DVD player for less than the price of a PS2."
"But...it can launch missiles."
A year later, I quit retail.