Quote Originally Posted by Bratwurst
You want to know why Walmart doesn't slap low prices on video games? It's because the video game industry is one of the few businesses out there that has Walmart by the balls.

Sony doesn't have to buckle under pressure from Walmart that they'll find some other supplier if they don't provide their stock cheaper. They are exclusive, just as Microsoft and Nintendo are in relative leagues of their own, the only time they cut prices for competition is across the board like on console price drops. The software aspect is entirely regulated within Sony, Microsoft and Nintendo as well, so there is no outsourcing to China to be had, unless Wallyworld wished to endure serious lawsuits involving piracy.

Even if Walmart had some clout in the form of biggest sales as a client, the supplier in this case would simply reward some other retailer if they didn't like the way Walmart so much as looked at them. EVERYBODY wants videogames, they don't care where they go to get them.

Nintendo during the late 80s and early 90s was a perfect example of this phenomena of 'brand dictating to the retailer' rather than the other way around.
Just got a terrible image in my head, Walmart making their own system. Wonder what THAT would look like.